A Small Business Owner’s Guide to Digital Asset Management 

Kyle Dodrill, CFP®

Wealth Advisor

Summary

From passwords to RUFADAA compliance and fiduciary access, learn why digital asset management is vital for small businesses.  

Small business owner doing estate planning

In today’s interconnected world, our personal and professional lives increasingly depend on digital platforms. From financial transactions to client communications, many small business operations occur online. Despite this, not all small business owners know how to properly manage their digital assets. 

Password management: The keys to your digital kingdom 

Passwords are essential for accessing digital accounts, but they often go undocumented, creating challenges for estate administration. Some business owners use one password for all their accounts to make things easy. However, doing so can expose them to hacking risks. To help safeguard accounts, it’s crucial to create a unique and strong password for each account. 

To prevent complications, it’s important to compile a comprehensive inventory of your accounts – including email, banking, social media, and business management platforms – along with their login credentials. A password manager can securely store this sensitive information. 

A detailed map of your digital assets helps ensure your loved ones or business partners can locate and access important accounts in the event of your incapacity or death. Without this guidance, even the most valuable accounts can become inaccessible. 

Empower fiduciaries 

It’s crucial to grant fiduciaries access to digital accounts, providing them with the necessary usernames, passwords, and authentication methods. Regularly update this information and clearly outline your wishes regarding preserving, transferring, or deleting your digital assets. 

Digital access also plays a vital role in emergencies, especially for health care and financial powers of attorney. Virtual access to key documents helps ensure representatives can act swiftly when needed. 

With so much business being conducted on smartphones, small business owners should consider setting up a legacy contact. A legacy contact is a trusted individual who can access the owner’s phone in case of incapacity or death. This ensures critical information – such as business emails, client contracts, and operational apps – remains accessible. By granting a legacy contact access, small business owners can help safeguard business continuity and prevent disruptions during unexpected events. 

Recent legislative efforts, such as the revised Uniform Fiduciary Access to Digital Assets Act (RUFADAA), have provided clearer guidance on managing digital assets posthumously. These laws allow fiduciaries to access digital accounts of explicitly granted permission in estate documents like wills, trusts, or powers of attorney. Make sure your documents address these provisions and designate trusted individuals to manage your digital assets. 

The importance of proper account titling 

Ensuring that all digital accounts are correctly titled in your business’s name is vital for legal compliance and smooth succession planning. Small business owners often merge personal and business accounts, but it’s important to keep the separate. Combining the two can create confusion, complicate tax filings, and expose personal assets to business liabilities. By maintaining clear distinctions, you help protect both your business and personal interests. 

Review your accounts regularly to confirm they reflect the appropriate ownership structure. 

Avoid single points of failure 

Relying on a single individual to manage critical digital accounts can create vulnerabilities. Instead, designate multiple trusted individuals to access these accounts. For instance, ensure more than one person has access to your website, financial accounts, and other essential platforms to maintain continuity. 

Review terms of service 

Digital service agreements often include provisions about account management during incapacity or after death. Review these agreements carefully and take any necessary steps to align with their requirements. Some providers even offer tools to designate legacy contracts or transfer account ownership. 

By addressing key elements like password management, RUFADAA compliance, fiduciary access, and account ownership, you can help secure your digital legacy and protect your business’s future. Read a Business Owner’s Estate Planning Guide for more information on navigating estate-planning hurdles.  

Contact your advisor for more information on aligning business planning with your personal or family’s financial plans. If you’re not a client, let’s talk. 

Mercer Advisors Inc. is a parent company of Mercer Global Advisors Inc. and is not involved with investment services. Mercer Global Advisors Inc. (“Mercer Advisors”) is registered as an investment advisor with the SEC. The firm only transacts business in states where it is properly registered or is excluded or exempted from registration requirements.  

All expressions of opinion reflect the judgment of the author as of the date of publication and are subject to change. Some of the research and ratings shown in this presentation come from third parties that are not affiliated with Mercer Advisors. The information is believed to be accurate but is not guaranteed or warranted by Mercer Advisors. Content, research, tools and stock or option symbols are for educational and illustrative purposes only and do not imply a recommendation or solicitation to buy or sell a particular security or to engage in any particular investment strategy. For financial planning advice specific to your circumstances, talk to a qualified professional at Mercer Advisors.  

Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the CFP® certification mark, the CERTIFIED FINANCIAL PLANNER™ certification mark, and the CFP® certification mark (with plaque design) logo in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.  

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